The logo and business card were developed for an Australian tiling company, BEI Tiling, which primarily services Asian-Australian clients. The intention was to create a visual identity that felt modern, clear, and culturally neutral, while still communicating strength, reliability, and craftsmanship.

The logo is built from simple geometric forms inspired by the proportions and repetition found in tile layouts. Rounded rectangles were used to soften the overall form, balancing approachability with structure. This modular construction allows the mark to feel deliberate and system-driven rather than decorative, aligning with the practical nature of the trade.

A restrained colour palette was chosen to reinforce clarity and professionalism. The deep red provides confidence and visibility, while the warm neutral tone softens the identity and gives it a grounded, material quality that references construction surfaces and finishes. Together, the colours support strong contrast across both print and digital applications.

Typography was selected to complement the geometry of the logo. A rounded sans-serif typeface maintains visual consistency with the mark while ensuring legibility and flexibility across branding materials. The typography supports the identity without competing with it, allowing the logo to remain the primary focus.

The business card design applies the identity in a practical, real-world context. One side prioritises clarity and contact information, while the reverse allows the logo and colour to act as a recognisable brand marker. The layout is minimal and functional, reflecting the values of the business and ensuring the branding translates effectively beyond the logo itself.

Overall, the design process focused on creating a cohesive visual system rather than a standalone mark, ensuring the identity can be applied consistently across different touchpoints while remaining clear, modern, and purposeful.