Digital Imaging
This digital imaging project explored three core principles of visual communication: repetition, contrast, and hierarchy. The aim was to investigate how these principles can structure meaning, guide attention, and create visual clarity within complex image-based designs.
Each composition was developed using a combination of grid systems, image manipulation, and layered graphic elements. Rather than treating the principles as isolated concepts, the project focused on how they operate within cohesive visual systems, balancing control with expressive outcomes.
The repetition composition uses a structured grid and recurring visual motifs to establish rhythm and consistency. Repeated imagery and modular linework create a stable visual framework, while subtle variations in scale, rotation, and texture prevent the composition from feeling static. This approach reflects how repetition can reinforce identity and cohesion without becoming monotonous.
The contrast composition explores visual tension through the use of silhouette, distortion, and tonal variation. Strong differences in texture, colour, and form are used to separate foreground from background and emphasise key elements. The interplay between organic textures and rigid typographic forms highlights how contrast can be used to create focus and emotional impact within a design.
The hierarchy composition examines how scale, placement, and linework influence visual order. Elements are deliberately layered and framed to guide the viewer through the composition, establishing clear levels of importance. System-like graphics, microtext, and alignment cues reference archival and technical documentation, reinforcing a sense of structure and analysis.
Across all three outcomes, the project emphasises considered composition, precision, and visual intent. The use of grids, alignment, and controlled layering reflects a methodical design approach, while experimental textures and treatments allow for expressive variation.
Overall, this project demonstrates an understanding of fundamental design principles and their practical application in visual systems. It highlights an ability to balance structure with experimentation, and to use visual hierarchy and contrast deliberately to communicate ideas clearly and effectively.
Each composition was developed using a combination of grid systems, image manipulation, and layered graphic elements. Rather than treating the principles as isolated concepts, the project focused on how they operate within cohesive visual systems, balancing control with expressive outcomes.
The repetition composition uses a structured grid and recurring visual motifs to establish rhythm and consistency. Repeated imagery and modular linework create a stable visual framework, while subtle variations in scale, rotation, and texture prevent the composition from feeling static. This approach reflects how repetition can reinforce identity and cohesion without becoming monotonous.
The contrast composition explores visual tension through the use of silhouette, distortion, and tonal variation. Strong differences in texture, colour, and form are used to separate foreground from background and emphasise key elements. The interplay between organic textures and rigid typographic forms highlights how contrast can be used to create focus and emotional impact within a design.
The hierarchy composition examines how scale, placement, and linework influence visual order. Elements are deliberately layered and framed to guide the viewer through the composition, establishing clear levels of importance. System-like graphics, microtext, and alignment cues reference archival and technical documentation, reinforcing a sense of structure and analysis.
Across all three outcomes, the project emphasises considered composition, precision, and visual intent. The use of grids, alignment, and controlled layering reflects a methodical design approach, while experimental textures and treatments allow for expressive variation.
Overall, this project demonstrates an understanding of fundamental design principles and their practical application in visual systems. It highlights an ability to balance structure with experimentation, and to use visual hierarchy and contrast deliberately to communicate ideas clearly and effectively.