APRIL 2025BROCHURESINTERACTIVE BROCHURE


Interactive Brochure


This interactive brochure was developed as a university project exploring how visual communication can be used to present complex social issues in a clear, engaging, and accessible way. The project focused on the topic of housing affordability in Australia, with the aim of informing audiences while encouraging reflection and action.

The design builds on an existing A3 poster concept to ensure visual consistency across formats. The colour palette and vector illustration style were retained to create a cohesive identity, while typography was refined to better suit longer text and smaller reading sizes. Typeface selection prioritised clarity, hierarchy, and legibility, particularly across structured layouts and data-heavy spreads.

The layout process involved multiple iterations informed by sketching, testing, and tutor feedback. Early concepts explored page structure and content flow, which were later refined to reduce repetition, improve hierarchy, and balance imagery with text. Particular attention was given to avoiding visual overload and ensuring each page served a clear communicative purpose.

In the final design, greater variation was introduced across spreads to maintain reader engagement while preserving consistency. Pull quotes, icons, and infographic elements were used to break up content and guide the reader through key information. Interactive components were incorporated on selected pages to extend the experience beyond the printed format, allowing users to access further information and engage more actively with the topic.

Overall, the project demonstrates a considered approach to layout, typography, and visual systems. The final brochure balances clarity with visual interest and reflects an ability to respond to feedback, refine ideas, and design with both audience understanding and usability in mind.