Purpose:

• This typographic specimen was created to highlight the characteristics of the Helvetica font, paying homage to Zapf’s values of legibility and elegance in design. It was designed to emphasize typography’s role in communication through spacing, alignment, and composition.

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How it Met the Brief:

• The specimen met the brief by using Helvetica, a classic font, in a structured layout that showcased its readability and boldness, while integrating Zapf’s design philosophy.

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Software Used:

• Adobe InDesign.