RNA Brochure
The Respect. Now. Always. zine was developed as a printed orientation resource for the University of Canberra, supporting the university’s initiative focused on respect, consent, and inclusivity on campus. The aim was to create an engaging and accessible publication that communicates sensitive information clearly while remaining approachable for new students.
The design process began with an exploration of format, comparing a traditional tri-fold with a French fold structure. The French fold was selected for its booklet-like quality and interactive nature, allowing information to be revealed gradually rather than all at once. This supported a more reflective reading experience and ensured key concepts such as consent and the FRIES model could be presented in focused, digestible sections.
Early layout experiments were text-heavy and prioritised information delivery over engagement. Through iteration, the content was refined and reduced, allowing visual elements to take a stronger role in guiding the reader. Illustrations and simple graphic forms were introduced to break down complex ideas and create a friendly tone without undermining the seriousness of the subject matter.
The visual system was progressively simplified to improve clarity and cohesion. An initially vibrant colour palette was reduced to a limited blue and yellow scheme, creating consistency across pages and reinforcing readability. Repeating wave forms and simple character illustrations were used to unify the layout and create visual flow throughout the folded structure.
The final design balances clarity, approachability, and professionalism. Careful consideration was given to print production, fold alignment, and layout sequencing to ensure the zine functions effectively as a physical object. The result is a cohesive and purposeful publication that communicates important messages in a way that is engaging, considered, and appropriate for its audience.
The design process began with an exploration of format, comparing a traditional tri-fold with a French fold structure. The French fold was selected for its booklet-like quality and interactive nature, allowing information to be revealed gradually rather than all at once. This supported a more reflective reading experience and ensured key concepts such as consent and the FRIES model could be presented in focused, digestible sections.
Early layout experiments were text-heavy and prioritised information delivery over engagement. Through iteration, the content was refined and reduced, allowing visual elements to take a stronger role in guiding the reader. Illustrations and simple graphic forms were introduced to break down complex ideas and create a friendly tone without undermining the seriousness of the subject matter.
The visual system was progressively simplified to improve clarity and cohesion. An initially vibrant colour palette was reduced to a limited blue and yellow scheme, creating consistency across pages and reinforcing readability. Repeating wave forms and simple character illustrations were used to unify the layout and create visual flow throughout the folded structure.
The final design balances clarity, approachability, and professionalism. Careful consideration was given to print production, fold alignment, and layout sequencing to ensure the zine functions effectively as a physical object. The result is a cohesive and purposeful publication that communicates important messages in a way that is engaging, considered, and appropriate for its audience.